Identity of Javanese-Muslim and Chinese-Confucian Ethnic Entrepreneurial Ethics in the Kanoman Market, Cirebon City

This study aims to analyze how the ethical identity of Javanese-Muslim and Chinese-Kunghucu ethnic entrepreneurs in Kanoman Market, Cirebon City, is look deeply into entrepreneurial ethics practice, including market contestation involving two ethnicities. uses a qualitative method with an anthropological-economic approach find explain phenomenon elements ethnicity. Primary data comes directly from entrepreneurs, secondary as supporting sources, such books, journals, proceedings, etc. Exploration, observation, interviews, in-depth processes carried out collection. Then, it equipped analysis answer research questions. The found that ethnicity stem world views, adhered cultural systems, connectedness God or ancestors. worldview ancestors shape ethic. positive behavior entrepreneurship.